5 must-know stats to help you optimize your cross-border ecommerce website for 2025

2024 has shown us that cross-border ecommerce isn't just an opportunity—it's a necessity for businesses looking to thrive in 2025. If you're not already selling internationally, starting isn't as simple as flipping a switch. Your website must be optimized to meet the expectations of global shoppers, or you risk losing out on conversions and return customers.

These five stats from 2024 provide insights that reveal how you should fine-tune your website for cross-border success.

1. Shoppers want prices in their local currency

💡 Stat: 92% of global consumers prefer buying from websites that display prices in their local currency.

Why this matters: Displaying prices only in your local currency won't cut it. Currency localization builds trust, instills confidence, improves transparency, and reduces cart abandonment—key factors in driving conversions.

2. Native language matters

💡 Stat: 75% of international shoppers want to buy products online in their native language, and 59% of non-English speakers rarely or never buy from English-only websites.

Why this matters: A multilingual website is essential for reaching a global audience and building trust with international shoppers. Without it, you're missing out on millions of potential customers who value websites that cater to their native language preferences.

3. Mobile wallets dominate payments

💡 Stat: 51.7% of ecommerce transactions worldwide are made using digital or mobile wallets, compared to 20.8% with credit cards.

Why this matters: Global shoppers expect to see their preferred payment methods, like Alipay, WeChat Pay, and PayPal. Providing these options ensures a smooth checkout experience and reduces cart abandonment, boosting your success in international selling.

4. Cross-border shipping speed is key

💡 Stat: 52% of cross-border purchases are delivered within 7 days, with 36% delivered in 5 days or less.

Why this matters: Fast, transparent shipping builds trust and improves customer satisfaction. Partnering with efficient carriers and showcasing delivery speed can be a conversion driver for global shoppers.

5. Cross-border sales are a growing share of global ecommerce

💡 Stat: Cross-border ecommerce now accounts for 31.2% of all global online sales, and this share is projected to grow to 58.1% by 2028.

Why this matters: Globally, shoppers are purchasing across borders more than ever. If your website isn't set up for international selling, you're missing out on a growing and lucrative market.

Take your website global in 2025

Optimizing your website for cross-border selling in 2025 is no longer optional—it's essential. From localized pricing and payment options to transparent and fast shipping and returns, these adjustments are the key to winning global customers.

Simplify cross-border selling with the right tools

These five stats show why optimizing for cross-border selling is essential. Zonos makes it easy with APIs and plugins that handle currency localization, duty and tax calculations, global payment methods, and more. Don't wait—start your journey to seamless cross-border success with Zonos today.

Source: Capital One Shopping Research