How it works
Even when a Country of Origin isn’t provided, Zonos can infer it by analyzing:
- Product name
- Item description
- Materials
- Category or classification
- Brand
- Product image (via image URL)
Zonos intelligently returns the most likely Country of Origin, along with a ranked list of alternate possibilities, each paired with a confidence score. You're not just getting a guess, you're getting deep research and trustworthy results.
See alternate possibilities
Country of Origin isn’t always clear-cut, as many products are made in multiple countries.
That’s why Zonos doesn’t stop at the top prediction.
It also shows:
- Alternate COOs (when applicable)
- Transparent scoring that supports informed decisions
Use COO alternates to explore edge cases, surface additional options for review, and make informed verification decisions.
Confidence scores, explained
Behind every COO prediction is a confidence score. Zonos' advanced entropy-based scoring system (1–100%) measures how certain the classification is—giving you not just a suggestion, but a clear sense of how much you can trust it.
Here's how entropy-based scoring works:
- Scores are expressed as percentages and always total 100%
- Higher confidence = greater certainty
- Lower confidence = potential review trigger
This makes Zonos' predictions not just smart—it makes them auditable. You can set up custom thresholds in your own systems—when a COO is below a certain confidence score, you can flag it for closer review.
Built for accuracy. Ready for compliance.
With increasing need for complete Country of Origin data, Zonos ensures you stay compliant and brings clarity to one of the most important fields in cross-border trade.
Predict
when Country of Origin is unknown
Explore
alternates in uncertain cases
Complete
customs data, automatically
Frequently asked questions
Read some of the frequently asked questions about Zonos's Country of Origin prediction capabilities:
How do I predict Country of Origin for a product?
You can predict Country of Origin by analyzing product details such as name, description, material, and category. Zonos uses AI trained on in-house data to suggest the most likely country of manufacture, even when no COO is provided.
Can I use AI to predict Country of Origin?
Yes. Zonos uses AI and machine learning to predict the most likely country of manufacture based on a product’s attributes. When multiple countries are likely, Zonos ranks the possible countries according to their confidence and even includes the confidence score for each result. These scores allow you to identify high likelihood versus results that may need further review.
How accurate is Country of Origin prediction?
Accuracy depends on the quality of product data. Zonos uses an entropy-based scoring system to indicate the certainty of each prediction. The more specific the product description and category, the higher the confidence score is likely to be. For example, a product description of "Aura 123" is unlikely to provide enough data for Zonos to return a confident result.
Why are there multiple suggested Countries of Origin?
Some products could reasonably be manufactured in more than one country. Zonos provides alternate COO options so users can understand edge cases, explore possibilities, and make informed decisions.
Who needs Country of Origin prediction?
Country of Origin prediction is useful for:
- Customs authorities can streamline clearance processes when Country of Origin data is missing by inferring the most likely country of manufacture and applying the accompanying tariffs
- Marketplaces and platforms can assist their sellers in providing complete customs data for their products, especially in cases like secondhand marketplaces where the seller may truly not know where the item was originally manufactured.
Does Zonos generate certificates of origin?
No. Zonos provides predicted COO data to support decision-making, but it does not generate certificates of origin or trade documentation. We do not receive the original data needed to generate these documents. Instead, we are most useful when these documents are not available and you have no indication of where the product was made.
Start using country of origin prediction
Send product information to Zonos via API. Get back smart, transparent COO predictions.
Country of Origin:
unknown→ predicted.Tariffs, customs scrutiny, and compliance requirements all rely on one fundamental datapoint: Where was the product made? But for many ecommerce businesses, Country of Origin (COO) is unclear. The result? Incomplete customs data.
Zonos predicts Country of Origin using a combination of AI, proprietary data, and confidence scoring. Whether you're a merchant trying to complete your product data or a customs agency trying to speed up clearance processes for shipments with missing data, Zonos helps you get COO right.
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