Home analytics

The Home page in Dashboard provides an analytics overview of your store's key metrics, including revenue, orders, and landed cost quotes. It combines a live today bar with a historical analytics section that supports custom date ranges, period comparisons, and granularity controls.

Live today bar 

At the top of the Home page, a live bar displays real-time metrics for the current day, updated continuously as new data comes in:

• Revenue — Gross revenue generated today.
• Orders — Number of orders placed today.
• Landed cost quotes — Number of landed cost quotes generated today.
• Avg. order value — Average order value for today.
• Top country — The destination country with the highest order volume today, shown with a flag and order count.

The bar shows the current time the data was last captured (for example, "Today as of 10:30 AM").

Analytics overview 

The Analytics overview section displays historical KPI cards and charts for your selected time period.

KPI cards

Each KPI card shows the metric's total value and its percentage change compared to the selected comparison period, with an arrow indicating direction.

• Total revenue — Gross revenue for the selected period. Click to open the Revenue breakdown page.
• Total orders — Total number of orders placed. Click to open the Orders and quotes breakdown page.
• Landed cost quotes — Total number of landed cost quotes generated. Click to open the Orders and quotes breakdown page.
• Avg. order value — Average value per order for the selected period.
• Avg. items per order — Average number of items included in each order.
• Countries — Number of unique destination countries that received orders.

The timestamp below the section heading shows when the data was last refreshed. Use the refresh icon to manually reload the data.

Inline charts

Below the KPI cards, the Home page displays the following charts and data sections:

• Revenue — Revenue trend over time, comparing the current period to the comparison period.
• Orders — Order volume trend over time, comparing current and comparison periods.
• Top destinations — A ranked table of the top 10 destination countries by order volume, showing order count and revenue per country.
• Cart values — Average cart value over time, displayed as a bar chart with current and comparison period bars side by side.
• Service levels — A ranked list of shipping services used, showing the number of orders per service level.
• Top selling SKUs — The top 10 products driving the most international orders, with order count and revenue per SKU. Each SKU row is expandable to show additional detail.

Filter options 

Three filters control the data displayed in the Analytics overview and all breakdown pages:

Date range

Select the time period to analyze. Options include:

• Today
• Last 7 days
• Last month (default)
• Last 6 months
• Last 12 months
• Month to date
• Quarter to date
• Year to date
• Custom — specify a start and end date

Compare

Choose a comparison period to display alongside the current period. The default is Previous period, which compares to the preceding time range of equal length.

Granularity

Choose how data is grouped on charts. Options include:

• Weekly (default)
• Daily

All filter selections persist when navigating between the overview and breakdown pages.

Revenue breakdown 

Access the Revenue breakdown page by clicking the Total revenue KPI card on the Home page.

This page provides a detailed view of revenue for the selected period, including KPI cards, a revenue composition breakdown, and revenue trend charts.

Orders and quotes breakdown 

Access the Orders and quotes breakdown page by clicking the Total orders or Landed cost quotes KPI card on the Home page.

This page provides a detailed view of order and quote activity, including KPI cards and charts for cart values, top destinations, top selling SKUs, and service levels.

Currency display 

All monetary values on the Home page are displayed in your store's billing currency. For example, a store billed in CAD will see all revenue figures in CAD.