28 August 2020 / 0 min read
Modeled closely after the EU’s GDPR, Brazil is the latest country to pass personal privacy legislation called the Lei Geral de Proteção de Dados (LGPD) or the General Data Protection Law in 2018.
The LGPD establishes guidelines on how companies can collect, store, handle, and share the personal data of Brazilians. Businesses and organizations in Brazil and internationally need to have the informed consent of their patrons regarding how their data will be used. LGPD also protects against the use of personal information in unlawful and unfair discrimination.
Brazil’s privacy law will become effective on January 1, 2021.
LGPD compliance violation sanctions have been postponed until August 1, 2021.
Companies and organizations are required to have a Data Protection Officer (DPO), which can be an existing employee in your organization. The DPO ensures compliance, fields data requests, questions, and concerns from consumers, and works with the Brazilian Autoridade Nacional de Proteção de Dados (ANPD) or National Data Protection Authority on any breaches. Your DPO can be an existing employee (usually in Legal or IT), or you can hire a third party to monitor your compliance for you. For more details, check out the Brazil LGPD law guide.
Read Zonos’ more in-depth look at compliance and specifics around the Brazil LGPD law.
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Misha is a Zonos Decoder who enjoys simplifying the complexities of cross-border. Her background is in public relations, content creation, product marketing, and family history.